Direct mail is a long-standing staple of charitable giving, and most of us still receive fundraising appeals in the mail from charities we care about. But with increased frequency, nonprofit organizations are complementing their direct mail strategies with digital fundraising techniques. And many smaller nonprofit organizations rely exclusively on digital fundraising tools to support their [...]

Online video has continued to be a growing trend in Internet use for the past several years.

Digital fundraising is off to a great start in Minnesota with GiveMN.org. GiveMN.org is a new website where anyone can donate money, run a fundraiser for his or her favorite nonprofit, or raise money as a nonprofit.

While email and web copy may persuade people to “click to donate now,” very few who land on the donation page actually complete the donation transaction.

Imagine a time when nonprofits could grow and thrive without spending a dime on mailings. How great would it be if fundraising results from Internet campaigns were as reliable and measurable as mailings? Paperless Choice is a program of Catalog Choice, designed to spur innovation in online fundraising and communications of nonprofits. We’re out to [...]

We are launching a national contest designed to recognize and reward paperless fundraising campaigns by nonprofits. The Paperless Choice Challenge will award 4 prizes totaling $20,000 to organizations demonstrating innovation and results in paperless fundraising.

by Michael Stein Mobile fundraising is an intriguing proposition with over 250 million customers in the U.S. toting around these ubiquitous everyday devices.  With mobile use reaching all demographic groups, nonprofits are naturally curious to explore this medium for digital messaging and fundraising. Efforts to raise money for Haitian earthquake relief in January 2010 produced [...]

by Michael Stein For the fourth consecutive year, online vendor Convio has assembled The Convio Online Nonprofit Benchmark Study which assembles 2009 online metrics for over 500 nonprofits in 15 nonprofit sectors. If you’ll accept that Convio customers are larger in size and better financed than the average nonprofit, then this annual study provides a [...]

Using Facebook to full advantage is a huge challenge for many nonprofits. Causes is a powerful application designed to help nonprofits engage and fundraise within Facebook. How Causes Works Nonprofits of any size can easily create a Cause for their organization within Facebook. Causes are “adopted” by Facebook supporters and listed separately in the applications [...]

by Michael Stein Online fundraising is now fifteen years old and email appeals have become a staple of the online experience for millions of Americans.  Most charities that send direct mail solicitations to their donors and prospects are also sending out email appeals to those with email addresses on file. With fifteen years under their [...]