PaperlessChoice

Imagine a time when nonprofits could grow and thrive without spending a dime on mailings. How great would it be if fundraising results from Internet campaigns were as reliable and measurable as mailings?

Paperless Choice is a program of Catalog Choice, designed to spur innovation in online fundraising and communications of nonprofits. We’re out to help change the way nonprofits raise money and communicate their goals and accomplishments to the world.

The Paperless Choice Challenge

Moving away from mail-based fundraising takes innovation and a bold new way of thinking. To help spur the next great tools in Internet fundraising, Paperless Choice is sponsoring a national contest to discover and reward creative digital fundraising applications. We are looking for implementable solutions that will help nonprofits produce reliable fundraising results from Internet campaigns

Great Ideas

Innovation is the name of the game and at Paperless Choice we are a central resource for innovation on the web. We profile creative fundraising projects as well as encourage innovation through our Paperless Choice Fundraising Apps Contest. We’re even ready to test some digital communications tools we’ve been using with retailers who are looking for ways to replace catalogs.

So come visit often to see what’s working for nonprofits large and small. Better yet, contact us. The dialog needs your ideas,  links to creative projects, and your questions. Collectively, Paperless Choice can help all nonprofits reduce their reliance on direct mail without threatening their funding.

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$20,000 in prizes rewarding creativity, innovation & results in paperless fundraising

Berkeley, CA – Catalog Choice, the nation’s largest mail preference service, is launching a national contest designed to recognize and reward paperless fundraising campaigns by nonprofits. The Paperless Choice Challenge will award 4 prizes totaling $20,000 to organizations demonstrating innovation and results in paperless fundraising. The Paperless Choice Challenge will be open for entries starting June 15th with the submission period ending September 15th, 2010.

“Through the Paperless Choice Challenge, we are rewarding successful, creative, and replicable fundraising campaigns that use email, websites, video, social media, widgets, and mobile — anything that is moving your organization away from traditional paper-based direct mail fundraising.” said Chuck Teller, Executive Director of Catalog Choice. “At Catalog Choice we’ve heard from our members that reducing paper communications is an important priority. They still want to hear from non-profits, they just want to reduce the paper clutter coming into their mailbox.”

As part of the Paperless Choice project, Catalog Choice is also launching a blog designed to be a central resource for innovation and ideas on paperless fundraising. Articles interpreting data and trends and profiling creative fundraising projects will spur discussion on decreasing nonprofits’ reliance on traditional direct mail, without threatening their funding.

Lead author Michael Stein is working with Catalog Choice on this project. Michael is currently a Senior Account Executive at Donordigital in Berkeley, California Michael will be sharing his voice and years of experience providing Internet consulting for nonprofits, foundations, labor unions, technology service providers and social enterprises. He is an expert in online marketing, fundraising and advocacy, email newsletters, website content, blogs and Internet vendor selection.  Subscribe to the Paperless Choice blog to read his insights on innovation in digital fundraising.

Paperless Choice is a project of Catalog Choice funded by the Overbrook Foundation.

Visit Here for details on the Paperless Choice Challenge and blog.

Want more information, send us an email.

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