The Paperless Choice Challenge
Moving away from mail-based fundraising takes innovation and a bold new way of thinking. Catalog Choice is sponsoring a national contest to discover and reward creative digital fundraising techniques and campaigns. Whether your organization has gone completely paperless, or your digital fundraising efforts are part of an overall mix, we are looking for great examples of successful campaigns that have moved your organization away from traditional paper-based direct mail fundraising.
A $5,000 Prize will be awarded in each of the following categories:
Best Digital Campaign by a Small Organization
Best Digital Campaign by a Medium Organization
Best Digital Campaign by a Large Organization
The People’s Choice Winner
The Paperless Choice Challenge will be open for submissions starting June 1st, 2010. Due to popular demand, the contest submission deadline has been extended to September 15, 2010. Judging will be completed by October 15, 2010.
Paperless Choice is a project of Catalog Choice.org with funding support from The Overbrook Foundation.
Submitting Entries: The Paperless Choice Challenge will reward successful paperless digital fundraising campaigns. As these campaigns can take many different forms and contain multiple
elements – from email to web to video – entries must be submitted using the contest application system. The application consists of a short questionnaire and an opportunity to link or attach
additional files or documents describing the campaign and outlining the results.
Semi-finalists will have an opportunity to present their campaigns via video conference call to members of the judging committee.
Category Definitions*:
The Small Organization category: Organizations with an annual budget of $1,000,000 or less.
The Medium Organization category: Organizations with an annual budget of $1,000,000 to $5,000,000.
The Large Organization category: Organizations with an annual budget of $5,000,000 or more.
The People’s Choice is open to organizations of any size.
*Judges reserve the right to modify category definitions based on contest distribution.
Judging Criteria:
The entries in this competition will be judged on the following criteria:
30% Successful ROI/Measurability of results
30% Ease of replication
30% Ability to act as a replacement for postal mailings
10% Inventiveness and originality
